Uncovering the Appeal of Ajimu Wine Studio: An Exclusive Interview with Director Furuya

When thinking of Ajimu Wine, many people probably picture the sparkling wine in this photo.

Known for its famous shochu brand "Iichiko," Sanwa Shurui in Oita Prefecture runs the winery called "Ajimu Budoshu Kobo".
Coupled with the unusual pronunciation of "Ajimu," this winery is very famous among Japanese wine lovers.

However, did you know that they offer a wide lineup of wines beyond sparkling wine?

In this feature, Mr. Furuya, the winery manager, speaks extensively about the appeal of Ajimu Budoshu Kobo.

The full picture of Ajimu Wine that you might not have known is revealed... Please take your time and enjoy!

First, he shared the history of the winery and details about their grape cultivation. (Approx. 13-minute video)

We asked Mr. Furuya about his passion for winemaking and the Ajimu wines currently drawing attention. (Approx. 15-minute video)

What did you think?
As they continue to expand their vineyards and take on the challenge of growing various grape varieties, Ajimu Wine seems set to keep evolving.
With an impression distinct from its past image, we are looking forward to its future developments even more.

Near Ajimu Wine is Beppu Onsen, one of Oita's premier hot spring destinations.
After enjoying the winery to your heart's content, why not take your time to thoroughly relax and unwind in the hot springs?

Please enjoy your trip filled with delicious Oita cuisine and Ajimu Wine! And don't forget the onsen manju (hot spring steamed buns)!