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Two Popular Artists Appointed Brand Ambassadors for New Chichibu Winery “Passion”; Events Planned for April

“Passion,” a winery newly established in Ashigakubo, Yokoze Town, Chichibu District, Saitama Prefecture, has announced the appointment of two popular artists as brand ambassadors.

Here are the details.

About Winery “Passion”

Passion, a new winery in Ashigakubo, Yokoze Town, Chichibu District, Saitama Prefecture, obtained its fruit-wine production license on September 12, 2024 and has since begun full-scale winemaking.

Although only in its first year, the winery has already attracted attention for the high quality of its wines, including two labels that won Gold at the international Sakura Awards wine competition.

The winery has now appointed two well-known Japanese musicians as brand ambassadors.

About the Brand Ambassadors

The new Passion brand ambassadors are jazz vocalist Miyui and pianist Anna Matsuoka.

Both are wine enthusiasts and are said to have deep knowledge of Japanese wine.

As ambassadors, they will communicate the appeal of “Passion” and help enhance the brand’s value.

Two events are also scheduled for Saturday, April 26, 2025 as the winery’s first-release celebrations.

Please see the respective ticket sites for details.

Reference

“Passion Gala — A Wine Story Beginning in Chichibu”

https://passion-gala.peatix.com

“Passion Celebration — Passion First Release Festa♪”

https://passion-fes.peatix.com

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