LE RAISIN Co., Ltd. has begun selling an original wine with an NFT at “Passion,” the winery it operates in Yokoze, Chichibu District, Saitama Prefecture.
It represents a new sales model originating from a regional winery.
About the Project
The product is an original wine with an NFT (non-fungible token) from Passion, a winery operated in Yokoze, Chichibu District, Saitama Prefecture.
This is a limited project commemorating the winery’s first vintage, priced at ¥30,000 including tax and the NFT issuance fee.
Features of the NFT-Linked Wine
The key feature is that each physical bottle of original wine comes with a dedicated NFT.
The NFT is linked to information about the wine’s production background, winemaking story and the ideas behind the label.
Even after finishing the wine, buyers can continue receiving information about the producer’s activities and the wine through the NFT.
Notably, the NFT is not designed as a speculative asset for price fluctuations or resale. Instead, it is an experiential and archival element connected to a physical product. The purchase and receipt process has been kept simple so that people unfamiliar with NFTs or crypto assets can also participate easily.
By holding the NFT, buyers can access the winery’s latest information and limited content, creating an experience unavailable through an ordinary wine purchase.
If you are interested, see the reference section below.
Reference
Product Overview
• Name: Limited wine with NFT from Chichibu winery Passion
• Price: ¥30,000 including tax and NFT issuance fee
• Sales method: Online sales through the company’s e-commerce site
• Purchase URL: https://www.le-raisin.jp/nft/
• Company website: https://www.winery-passion.com/