LE RAISIN Co., Ltd. has launched the “Passion Wine Experience Project” at its Winery Passion, aiming to create a new gathering place that connects people with one another and links the local community with visitors through wine.
The initiative is scheduled to be unveiled through crowdfunding beginning July 7, 2026, with further details to be announced in stages.
About the “Passion Wine Experience Project”
The “Passion Wine Experience Project” is a new initiative by Winery Passion to create a gathering place that connects people, the local community, and visitors through wine.
The project will develop a tasting and retail space next to the winery, aiming to create a place where visitors to Chichibu can enjoy wine while experiencing the appeal of the region.
“Passion Wine Experience Project” overview
The planned facility will include the following functions.
• Passion wine tasting space
• Sales of winery-exclusive products
• Tasting experiences for visitors
• Events offering interaction with winemakers
• Pairing suggestions with Chichibu’s food culture
• Information functions that communicate the region’s attractions
Rather than serving merely as a retail facility, the plan is to develop it as a place where the appeal of Japanese wine can be offered as an “experience.”
The crowdfunding campaign is expected to raise part of the funds needed for interior construction and equipment for the tasting and sales space.
Planned principal rewards include:
• Limited-edition wines
• Winery tours
• Special tasting events
• Supporter-only events
• Barrel-owner experiences
If you would like to support the project, check the reference section below.
Reference
■ Project page
https://www.winery-passion.com/collections/winery-passion-cf
■ Contact
LE RAISIN Co., Ltd.
Winery Passion
Contact: Misa Shimada
E-mail: info@winery-passion.com