“Château Mercian Festival 2025 — Making Japan a World-Class Wine Region” will be held on Friday, May 30 and Saturday, May 31 at Shibuya Cast Space & Garden in Shibuya, Tokyo.
The event aims to communicate the deliciousness and enjoyment of Japanese wine even to people who normally have little contact with it, and to expand awareness of Japanese wine further. All three Château Mercian wineries—Château Mercian Katsunuma Winery, Kikyougahara Winery and Mariko Winery—will participate.
In addition, seminars and wine sales will feature two Hanamaki, Iwate producers supported by Mercian’s grape-growing and winemaking consulting business since 2021: ART PAYSAN WINERY and MK Farm Kobushi.
Here is an overview.
Festival Overview
Dates: Friday, May 30, 17:00–20:00 / Saturday, May 31, 11:00–19:00 Venue: Shibuya Cast Space & Garden, 1-23-21 Shibuya, Shibuya-ku, Tokyo Admission: No reservation required; admission free. Some content requires advance reservations and a fee. Wine tickets* are required to purchase wine by the glass and certain other items. *Wine tickets can be used for Japanese wines sold at all booths and snacks at the Château Mercian booth.
Linkhttps://wineanddoors.jp/view/item/000000000784
Two Startup Wineries Join as Guests
ART PAYSAN WINERY and MK Farm Kobushi, two Iwate wineries supported through Mercian’s consulting business, will participate with talk events, tastings and wine sales.
A Wide Variety of Programs (subject to change)
・Talk event with winemakers from Château Mercian’s three wineries ・Winemakers introduce their recommended wines ・Mini-seminars by young winemakers on how wine is made and how to choose it ・Mini-seminar on learning about the SDGs through wine ・Sales of wine glasses with carrying cases by long-established glass specialist Riedel Japan (RSN Japan Co., Ltd.) and more
Speakers
Château Mercian General Manager Hironori Kobayashi
Château Mercian Chief Winemaker Yasuro Katsuno
Head of Château Mercian Katsunuma Winery Hajime Ikoma
Head of Château Mercian Kikyougahara Winery Hideki Takase
Head of Château Mercian Mariko Winery Atsushi Okamura
ART PAYSAN WINERY Head of Viticulture and Winemaking Kazuya Takahashi (May 31 only)
MK Farm Kobushi Head of Viticulture and Winemaking Kei Sekine (May 31 only)
A Broad Selection of Wines by the Glass and Delicious Local Food
・Wines from Château Mercian and the two startup wineries available by the glass and bottle ・Local foods from Yamanashi Prefecture, home to Château Mercian wineries, served from food trucks and food stalls
Four Special Seminars (paid / advance reservation required)
・Château Mercian: Winemakers from All Three Wineries Together ・The Story of Mercian’s Consulting Business — with ART PAYSAN WINERY and MK Farm Kobushi ・The History and Challenge of Koshu Wine ・Enjoying Koshu Wine in Riedel Glasses
For seminar details, speakers, tasting wines and prices, see the “Château Mercian Festival 2025” special page on Mercian Group’s official online wine shop WINE & DOORS: (https://wineanddoors.jp/view/page/festival)
・How to apply: Apply through the “Château Mercian Festival 2025” ticket page on Mercian Group’s official online wine shop WINE & DOORS. Membership registration is required.
・Applications open: Thursday, April 10 at 12:00
It is a rare chance in Shibuya to meet people and hear stories that would normally require a trip to Yamanashi or Nagano.
Why not drop by?