"Hajime no 100-bon" is an app for alcoholic beverage beginners operated by IMADEYA Co., Ltd., which operates the select shop "IMADEYA" specializing in small-batch "craft sake and spirits."
Based on review data from the app, they have announced the craft alcoholic beverages that received the most support between 2021 and 2022 among the drinks selected as the first 100 bottles.
Here are the details.
About the "Hajime no 100-bon" App
The "Hajime no 100-bon" app was released in conjunction with the opening of the store "IMADEYA Kiyosumi Shirakawa" in August 2021.
Under the theme of "Start from here and you will fall in love with it," 100 bottles of alcoholic beverages (sake, Japanese wine, shochu, etc.) carefully selected by IMADEYA staff are introduced as the first 100 bottles.
The app features a function that allows users to record their tasting impressions as reviews, and this ranking is based on approximately 2,000 reviews registered so far.
Limited Japanese Wine Proves Popular!
In the ranking, 1st place went to French natural red wine, Pierre-Olivier Bonhomme's "Vin Cœur Vin Cul Rouge 2020."
The ranking results symbolized the recent vin nature boom.
And in 2nd place was a Japanese wine sold exclusively by IMADEYA: Hirakawa Winery's "Sympa Original Rosé 2019" from Yoichi, Hokkaido.
Mr. Hirakawa, the representative of Hirakawa Winery, was involved in viticulture and winemaking at famous French wineries for 12 years, while also working as a sommelier at world-renowned gastronomic restaurants.
He is a producer possessing experience as a food and wine specialist and broad knowledge ranging from cultivation to brewing, sensory analysis, and restaurant service.
For this wine, IMADEYA staff directly participated in the assemblage, and it is sold as a limited-edition wine.
They analyze that this commitment to offering an experience "that cannot be tasted anywhere else" played a part in its success.
Additionally, a low-alcohol sake took 3rd place.
Shiraito Shuzo's "Tanaka Rokujugo 65 | 13" from Itoshima City, Fukuoka Prefecture, with an alcohol content of 13%—which is low for sake—made it into the ranking.
Can App Analysis Reveal Trends?
IMADEYA's analysis showed that the results reflected "alcohol beverage trends," including vin nature, highly scarce Japanese wine, and low-alcohol sake.
By making full use of and analyzing apps like this, one might be able to grasp "alcohol beverage trends."
We are already curious to see what kinds of drinks will trend in 2023.
Reference
"Hajime no 100-bon"