“LIFE with WINE” has become a familiar and popular event among Japanese-wine fans.
Now the event is launching a new label: “NEXT GENERATION.”
To mark the launch, the first event, “LIFE with WINE NEXT GENERATION — Japanese Wine for the Future Vol.1,” will be held in Shimokitazawa, Tokyo, on Sunday, July 27, 2025.
It will bring together young producers expected to play a major role in the future of Japanese wine.
Ticket sales begin today, Saturday, June 14.
Purchase tickets here:
https://passmarket.yahoo.co.jp/event/show/detail/020zrnej3ye41.html
Here are the event details.
“NEXT GENERATION”
Since 2012, “LIFE with WINE” has promoted the appeal of Japanese wine under the slogan, “Japanese wine, in everyday life.”
LIFE with WINE is a popular event focused on Japanese wine and has continued to give large numbers of participants opportunities to discover its appeal and excitement. It has become an indispensable presence in the Japanese wine community.
Now LIFE with WINE is launching a new label, “NEXT GENERATION.”
NEXT GENERATION takes a new approach by focusing on winemakers aged 40 and under who will shape the future of Japanese wine, presenting their work to a broader audience.
The first event celebrating the launch will be held in Shimokitazawa, Tokyo, on Sunday, July 27, 2025.
It will offer a rare opportunity to taste the “present” and “future” of these young winemakers through the glass.
Participating Wineries and Winemakers
The event is titled “LIFE with WINE NEXT GENERATION — Japanese Wine for the Future Vol.1.”
NEXT GENERATION winemakers from across Japan will gather at Brooklyn Roasting Company Shimokitazawa in Tokyo.
The following 13 wineries and producers are scheduled to participate:
- GRAPE REPUBLIC (Yamagata) / Haruyuki Yano
- Cave d’Occi (Niigata) / Ryusei Kusano
- SHINDO WINES (Fukuoka) / Kai Sakamoto
- Kitani Wine (Nara) / Kazuto Kitani
- Kiyosumi-Shirakawa Fujimaru Winery (Tokyo) / Haruka Sakuma
- Genki Iwasaki (Tochigi)
- Tsuiji Lab (Nagano) / Takahiro Suga
- Le Milieu (Nagano) / Go Shiose and Sho Saito
- Kifutato wines (Nagano) / Kiriko Hitatsu
- TOMORROW WINES (Nagano) / Moe Kozono
- Mizukake Winery (Nagano) / Satoshi Kamakura
- Domaine Mikazuki (Iwate) / Kyohei Oikawa
- NOB’s Fields (Yamagata) / Nobuhiro Takeda
Several popular and much-discussed food businesses will also participate:
- Pasemiyah (Osaka)
- Parlour Ekoda (Tokyo)
- Brooklyn Roasting Company Shimokitazawa
It is a valuable opportunity to meet young producers with the vision and potential to lead the future of Japanese wine and hear their ideas directly.
Event Highlights
The event will include interaction with NEXT GENERATION winemakers, talk sessions, and free-flow tasting of 26 wines.
Tickets are available for standing admission or premium seated admission.
From 4:00 p.m., the event will also shift to a drop-in format, allowing guests to casually enjoy the afterglow of the MAIN STAGE with wines served by the glass.
For details, check the ticket page.
https://passmarket.yahoo.co.jp/event/show/detail/020zrnej3ye41.html
Highlights include:
- Taste the “present” and “future” of the next generation of winemakers through the glass
- Discover the producers’ stories through talk sessions and direct conversation
- Japanese-wine beginners are welcome, with an accessible second half offered at an easy-to-join price and format
What is happening on the front lines of Japanese wine today? What are young winemakers thinking, and how do they hope to evolve Japanese wine?
This event provides a rare opportunity to hear their real voices and visions while tasting their wines.
The significance of the new NEXT GENERATION label can be summarized as follows.
1. Focus on the Next Generation of Winemakers
Create a place to consider both the present and future of Japanese wine.
2. Share the Passion and Challenges of Seventh-Generation Winemakers
Introduce their efforts to create a new wine culture while inheriting tradition.
3. Expand the Younger Drinking Audience and Support Further Growth of Japanese Wine
Set prices and formats that make participation easy for people in their 20s and 30s as well as newcomers to Japanese wine, sparking interest among drinkers across a wide range of generations.
4. Experience the Future of Japanese Wine and Build It Together
Provide an opportunity to think about the future of Japanese wine together through the work of next-generation winemakers.
Japanese wine has now become a presence that attracts attention not only at home but around the world.
We increasingly hear encouraging news that would have been difficult to imagine a decade or more ago, including a growing number of Japanese wines winning awards at internationally recognized competitions.
Quality has improved dramatically. The next question is what vision will guide Japanese wine’s future development, how its culture will be created, and how that future itself will take shape.
Against this backdrop, NEXT GENERATION is an important label looking 10 years, 20 years, and even further ahead by focusing on young winemakers who will carry Japanese wine into the future.
---The future of Japanese wine starts here.
Tickets for “LIFE with WINE NEXT GENERATION — Japanese Wine for the Future Vol.1” go on sale today, Saturday, June 14.
Why not be part of it?
Reference
【Event Overview】
Event: LIFE with WINE NEXT GENERATION
Japanese Wine for the Future Vol.1
Date: Sunday, July 27, 2025
MAIN STAGE: 13:00–15:30 / AFTER HOURS: 16:00–19:30
Venue: Brooklyn Roasting Company Shimokitazawa (2-6-2 Kitazawa, Setagaya-ku, Tokyo)
Tickets: https://passmarket.yahoo.co.jp/event/show/detail/020zrnej3ye41.html
【Timetable】
MAIN STAGE (13:00–15:30) / Free-flow format
The main LWWNG event for tasting carefully and learning deeply
Meet NEXT GENERATION winemakers, join talk sessions, and enjoy free-flow tasting of 26 wines
- 1F Standing: ¥11,000 (80 guests)
- 2F Premium Seat: ¥16,000 (seated; limited to 20 guests; includes a special snack plate)
▶ Ticket sales begin: Saturday, June 14 at noon
AFTER HOURS (16:00–19:30) / Drop-in format
A casual by-the-glass session to enjoy the lingering atmosphere of the MAIN STAGE
- Advance: ¥3,500 (4 coins)
- Door: ¥3,500 (3 coins) / Additional coins: ¥2,000 for 4 ※Last entry 19:00
▶ Ticket sales begin: Saturday, June 21 at noon