The wine cellar brand "Lefier" has refreshed its brand with concepts such as "An Accompanist for 20 Years."
It has launched an ultra-long 20-year warranty and a monthly subscription service.
Here are the details.
Becoming a Service Brand Originating from Japan
"Lefier" is a wine cellar brand with cumulative sales exceeding 130,000 units.
This time, in response to the market challenge where, despite the spread of wine cellars in Japan, they are increasingly perceived merely as tools for chilling or storage rather than their original purpose of aging wine, it has launched an ultra-long warranty spanning 20 years.
In addition, for entry-level users, it has simultaneously introduced a subscription service that allows customers to try out the product at home or in stores for one year at an affordable monthly fee.
It has been reborn as a service brand originating in Japan that meets the needs of wine enthusiasts.
Concepts
Lefier has revamped its concepts and undergone a renewal to become a brand that delivers "services" rather than just "goods."
The three concepts are as follows:
・CONCEPT 01/03 Wine cellars are tools for "aging"
・CONCEPT 02/03 An accompanist for 20 years
・CONCEPT 03/03 Let's start. A life with a wine cellar
Here are the new services:
(1) Lefier 20-Years Edition
・Ultra-long 20-year warranty
・Wine purchases at wholesale prices for 20 years
・Dedicated concierge service
(2) "First Year Spent with a Wine Cellar" Plan
・Simple monthly fixed rate for one year
"Lefier" offers a new way of experiencing wine cellars.
Be sure to check it out.
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