Japanese wine brand Grande Polaire marks its 20th anniversary in 2023.
To coincide with the milestone, the brand has renewed its concept, refreshed the label design of its single-vineyard series to match the new concept, and released 12 new-vintage products on June 6.
Here are the details.
The concept has been renewed. In line with the new concept, the label design of the single-vineyard series has also been refreshed, and 12 new-vintage products were released on June 6.
About the New Concept
Grande Polaire was launched in 2003 as the flagship wine brand of Sapporo Breweries.
With this renewal, the new concept is “Japanese Wine That Connects People's Passion.” The brand says it will work to help more people connect with the values it has always cherished: place of origin, the individuality of the grapes, and the passion of the winemakers.
About the New Labels
As the first step under the new concept, Grande Polaire has significantly redesigned the labels of its signature single-vineyard series.
Using imagery inspired by traditional Japanese colors, the backgrounds and designs now make differences in origin easy to recognize at a glance while depicting the magnificent natural landscapes visible from each production area.
We look forward to seeing what comes next from Grande Polaire.
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