CruX Co., Ltd. (headquarters: Taito-ku, Tokyo; Representative Director: Yukan Arimoto), which operates Japanese wine distribution and sales businesses, has renewed "Chokuryu", a sourcing service for liquor retailers, opening it up so that even more liquor retailers can use it.
"Chokuryu" is a direct-from-cellar purchasing website exclusively for liquor retailers focusing on Japanese wine, which has been operated since CruX was founded in 2015.
While it was previously operated on a closed basis, through this renewal it has been reborn as a purchasing platform where liquor retailers nationwide can encounter new wineries and products.
Please note that verification of a liquor sales business license is required to use the service.
The System of "Direct-from-Cellar Purchasing" Delivered Directly from Producers
The key feature of Chokuryu is that products, centering on Japanese wine, can be sourced directly from producers by the case.
Because products are delivered directly from producers to the purchasing liquor retailers, it connects producers and retailers across regional boundaries.
Across the country, there are many small-scale wineries that produce distinctive wines yet have limited distribution volumes and business partners.
On the other hand, for liquor retailers as well, searching for wineries across the country one by one and initiating new business relationships is not easy.
As a service that bridges these mutual challenges, Chokuryu provides new sales channels for producers and new purchasing opportunities for liquor retailers.
Expanding Beyond Japanese Wine to Include Food Products and More
Taking the opportunity of this renewal, the platform plans to introduce a wide range of products centered on food items in addition to Japanese wine going forward.
It will expand its product lineup with items that can be suggested alongside Japanese wine at storefronts, as well as merchandise that helps create new retail displays.
Beyond the procurement of wine, it is expected to develop into a service that enriches the product mix and sales opportunities of liquor retailers.
Operating "Craft Wine Shop" for General Consumers
CruX also operates "Japanese Wine Shop: Craft Wine Shop", an e-commerce store specializing in Japanese wine.
Craft Wine Shop is a service where general consumers, as well as restaurants, hotels, and liquor retailers, can purchase Japanese wine starting from a single bottle.
In contrast, Chokuryu is positioned as a service that directly connects producers with liquor retailers seeking to procure in bulk case quantities.
Craft Wine Shop, accommodating purchases starting from small quantities, and Chokuryu, supporting case-lot purchasing directly from cellars.
Leveraging their respective features, they are fostering an environment where Japanese wine can be handled in more situations.
Bringing Japanese wine crafted across the country to more liquor retailers. And delivering yet-unknown bottles to new consumers.
Opening up Chokuryu, which bridges the distance between producers and sellers, can truly be called an initiative that expands the possibilities of Japanese wine distribution.
For everyone considering purchasing wine, why not conveniently choose and make use of these services according to your own style?
Direct-from-Cellar Purchasing Service for Liquor Retailers "Chokuryu"
Official Website: https://new.crux.shop/
*Verification of a liquor sales business license is required to use the service.