Suntory Wine International Limited has announced the launch of its new Japanese wine brand, "SUNTORY FROM FARM."
The brand will release 19 items across 4 series nationwide starting Tuesday, September 6.
Here, we share the details.
Conveying the Appeal of Japanese Wine to More Drinkers
Under the philosophy that "good wine comes from good grapes," Suntory has engaged with Japan's natural terroir for over 100 years, refining its grape-growing and winemaking techniques while dedicating itself to viticulture and winemaking.
With products such as "Tomi" winning numerous awards at domestic and international competitions, their initiatives and quality have earned high acclaim.
To convey the appeal of its Japanese wine to even more drinkers, the company is launching the new brand "SUNTORY FROM FARM."
Under this brand, four series will be developed to highlight the values they want drinkers to experience, such as grape varieties, terroir, and the winery's craftsmanship.
About "SUNTORY FROM FARM"
The brand name "SUNTORY FROM FARM" expresses the appeal of Japanese wine as an alcoholic beverage crafted from vineyards within Japan's terroir through the skill and devotion of its makers.
The brand will roll out the following series:
〈Symbol Series〉
Positioned as the symbol of the company's Japanese wine, composed of "Tomi" from Suntory Tomi no Oka Winery and "Iwadarehara" from Suntory Shiojiri Winery.
〈Winery Series〉
A series to taste the craftsmanship cultivated over many years at the company's wineries, alongside the terroirs of "Tomi no Oka" and "Shiojiri," which are considered well-suited for winemaking.
〈Terroir Series〉
A series to enjoy the distinct flavors unique to each production region, arising from the differences in terroir across Aomori, Yamagata, and Nagano Prefectures.
〈Varietal Series〉
A series to enjoy the flavors of Japan's indigenous grape varieties, "Koshu" and "Muscat Bailey A."
High Expectations for Suntory's Japanese Wine!
Suntory's Japanese wine has undergone a bold renewal.
Let's look forward to the new brand "SUNTORY FROM FARM" rolling out this September.
Reference
About Suntory's Japanese Wine
http://suntory.jp/NIHON/