The video "Para-Tabi in Yamagata" released by PARASTICA, a 2-woman YouTuber duo, is creating a major buzz.
4 videos touring 4 areas within Yamagata Prefecture have been released, and among them is a video where they visit a winery.
Here are the details.
Commissioned by Yamagata Prefecture
PARASTICA is a YouTuber duo popular among young women, gaining fame for their unpretentious personalities and vibe reminiscent of a girls' get-together. (YouTube channel subscribers: approximately 260,000)
Yamagata Prefecture reportedly commissioned the production out of a desire to directly communicate Yamagata's appeal to younger generations both inside and outside the prefecture.
With its vast natural surroundings, including the sea and mountains, and diverse four seasons, Yamagata Prefecture is truly a treasure trove of food ingredients, blessed with fruits such as cherries and La France pears, rice, vegetables, branded meats like beef and pork, and high-quality seafood from the Sea of Japan.
Furthermore, historic buildings and townscapes are carefully preserved in Yamagata Prefecture, making it known as a historically significant location.
The videos reportedly showcase Yamagata Prefecture's charms from a broad range of perspectives, from gourmet dining to historical exploration, traditional crafts, and hot springs.
Yamagata Wine Also Makes an Appearance
When it comes to Yamagata Prefecture, it is a production region that has been attracting attention in recent years even within Japanese wine.
In this video series, they also visit a winery in Yamagata Prefecture.
In the Day 1 video, the two members of PARASTICA visit "Grape Republic," a noteworthy winery located in Nanyo City.
Be sure to check this out as well.
Discover the Charm of Yamagata!
Among those who watched the videos produced by Yamagata Prefecture and PARASTICA, many commented that it served as an opportunity to learn about Yamagata's appeal and made them want to actually visit Yamagata, saying things like, "I didn't know much about Yamagata, but it's now on my travel bucket list," and "Everyone who appears in the video is so warm, it makes me want to go to Yamagata."
In addition, residents of Yamagata Prefecture also seem to have commented that they were able to rediscover the prefecture's charms once again.
Why not use these videos as a guide to plan a trip to Yamagata this year?
Reference
Video Length: approx. 18 minutes
URL: https://youtu.be/PvSbZED8SEw
An overview of this trip is posted on the landing page.
URL: https://yamagata-iju.jp/yjyoshitabi_lp/