Yoronotaki is opening the limited-time “Shinshu Products Fair — YOIYOI SHOP,” with a free Shinshu wine tasting event also planned.
From Thursday, November 13, 2025, through Saturday, February 28, 2026, the “Shinshu Products Fair — YOIYOI SHOP” will open for a limited period in Yoronotaki’s headquarters building in Nishi-Ikebukuro.
Free tastings of Shinshu wine and other events are planned during the period.
Here are the details.
About the “Shinshu Products Fair — YOIYOI SHOP”
The “Shinshu Products Fair — YOIYOI SHOP” was planned by Yoronotaki Co., Ltd. to share the appeal of Shinshu with people in the Tokyo metropolitan area through a selection of products nurtured by the region’s nature and history.
During the period, regular events communicating Shinshu’s appeal are planned, including free tastings of Shinshu wine.
Free Shinshu Wine Tasting Event
As a kickoff event combining information and hands-on experience, the “Shinshu Products Fair — YOIYOI SHOP” will hold the reservation-only “First Event: Free Shinshu Wine Tasting” on Saturday, November 22, 2025.
Participants will enjoy pairings of six wines from two Shinshu wineries with snacks while winery representatives take part in a talk session titled “The Secrets Behind the Deliciousness of Shinshu Wine.”
Five sessions are planned, with 12 participants in each session.
See the reference section below for details.
Reference
Shinshu Products Fair — YOIYOI SHOP Overview
Shop: Shinshu Products Fair — YOIYOI SHOP
Period: November 13, 2025–February 28, 2026
Location: 3F, 1-10-15 Nishi-Ikebukuro, Toshima-ku, Tokyo (2 minutes on foot from Ikebukuro Station)
Hours: 10:00–18:00 (open year-round)
Special website: https://yoiyoi-shinshu.com/ (scheduled to launch November 17)