"wine@" is a service that helps you find wines tailored to your tastes through a personalized wine diagnostic.
It has announced a major update, including a renewal of its personalized wine diagnostic.
Here are the details.
About "wine@"
"wine@" began operations on February 14, 2022, as an OMO store integrating online and offline experiences, featuring the experiential wine shop & tasting bar wine@ EBISU alongside its official online store.
wine@ EBISU is a popular venue where wines are suggested to each customer based on a personalized wine diagnostic, offering tastings and flight comparisons guided by a sommelier.
Once you discover a wine you like, you can purchase it in-store, enjoy it directly at the bar, or buy it through the online store, making it well known as a popular shop that offers a novel experience unlike traditional wine shops & bars.
About the Renewal
In approximately two and a half years since its launch, cumulative membership of "wine@" has surpassed 35,000.
To meet the growing needs of its users, a renewal has been implemented.
The three key points of the renewal are summarized below.
■ The "Personalized Wine Diagnostic" is now even more enjoyable
■ The "Chart Feature," which allows you to check your preferences anytime, is now easier to use
■ Upgraded to a "Wine Flavor Map" that allows you to intuitively understand your preferences
In addition, numerous UI/UX improvements have been carried out, such as simplifying wine reviews—which were frequently requested by users—and streamlining member registration.
If you would like to check out the updated site, please visit the reference section.
Reference
wine@ Online Store
https://onlinestore.wine-at.jp/
Personalized Wine Diagnostic
https://onlinestore.wine-at.jp/diagnosis/opening