In May 2026, the international trade fair VINEXPO ASIA 2026 Hong Kong will be held in Hong Kong.
VINEXPO ASIA is an international trade show originating in France where wineries, buyers, and media from around the world gather and where the latest trends and business opportunities intersect.
CruX Co., Ltd. is arranging and executing an exhibition at VINEXPO ASIA 2026 Hong Kong.
To support the moment when Japanese wine takes the stage at VINEXPO ASIA, a crowdfunding campaign titled “The VINEXPO ASIA 2026 Challenge” is now underway.
Please join us in supporting this effort to take Japanese wine out into the world.
Here we introduce VINEXPO ASIA and the crowdfunding campaign.
Why Exhibiting at VINEXPO ASIA Matters
VINEXPO ASIA is one of the world’s largest wine and spirits exhibitions, with roots in Bordeaux, France.
It is an international trade fair bringing together wine professionals from around the world and has been held in Hong Kong and Singapore, key centers of the Asian market.
What makes the exhibition distinctive is that it is not merely a showcase; it functions as a starting point for connections with new markets.
Wine professionals worldwide view it as an important gateway to the Asian market.
So what is the significance of Japanese wine exhibiting at VINEXPO ASIA?
To Exist as a Wine Region in Its Own Right
Japanese wine is undeniably evolving and is steadily approaching a level comparable with the world’s renowned wine regions.
Yet in practice, recognition of “Japanese wine” still tends to focus on individual wineries and individual bottles. The praise is for that particular wine or winery.
Is Japanese wine itself being evaluated as a wine region? Is it being presented to the world as one coherent origin? At present, the answer is probably no.
It is no exaggeration to say that the quality of Japanese wine has reached world-class levels.
That is precisely why the next stage is for the world to recognize Japan as a wine-producing region in its own right.
A Challenge to Push Japanese Wine onto the Global Stage
At VINEXPO ASIA, Japanese wine will not be presented as a collection of isolated products, but as a single presence: “JAPANESE WINE.”
The booth will therefore be built around a unified concept shared by multiple wineries.
While bringing together the individual character and stories of each producer, the project will communicate the value and potential of Japanese wine to the world with a stronger collective voice.
Hong Kong, the venue for this year’s exhibition, is an international city where buyers from Southeast Asia, China, Europe, and the United States cross paths.
It is also a major hub for business throughout the Asian market.
Exhibiting there is more than PR. It is a major opportunity for Japanese wine to expand into markets around the world.
This is a moment for Japanese wine to step outward and begin spreading its wings globally.
We hope you will support this historic challenge with us.
Put Your Name in the Short Film “Japanese Wine Takes on the World — Vin Japonais World Mission”
As part of this initiative, a short film will document the VINEXPO ASIA 2026 challenge and the crowdfunding project that supports it.
The real challenge on the ground—the atmosphere, encounters, and possibilities—will be preserved as a single cinematic work.
The film will feature ambitious wineries from across Japan participating in the project:
- Ajimu Winery (Oita)
- Manns Wines (Nagano)
- Akiu Winery (Miyagi)
- Domaine de Yunohara (Nagano)
- Domaine Chanterelle de Akeno (Yamanashi)
- Le Milieu (Nagano)
- Kirinoka Vineyards & Winery (Nagano)
- Ar Paysan Winery (Iwate)
- Edel Wine (Iwate)
- Shirayuri Winery (Yamanashi)
- Fujiclair (Yamanashi)
- Lumiere (Yamanashi)
- Domaine Kyoko Hosaka (Yamanashi)
- Osaka Grape & Wine Village (Osaka)
- Sera Winery (Hiroshima)
- Vinoble Vineyard (Hiroshima)
- NIKI Hills (Hokkaido)
Their individuality and stories, nurtured in different landscapes across Japan, will be communicated to the world in dramatic visual form.
Crowdfunding supporters will have their names included in the film’s end credits. ※The size of the credit varies according to the level of support.
The short film will also be released early to crowdfunding supporters before being made generally available online at a later date.
We want to deliver a film experience that reaches you personally—not only on a distant screen—to as many Japanese-wine fans as possible.
Be Part of the Moment Japanese Wine Steps onto the World Stage
Exhibiting at VINEXPO ASIA 2026 Hong Kong.
This challenge is intended to become a first step for Japanese wine as it moves out into the world.
The “VINEXPO ASIA 2026 Challenge” crowdfunding campaign offers three support tiers:
【¥10,000 including tax】
Name in the end credits / Early viewing for supporters
【¥30,000 including tax】
・Name in the end credits, medium size
・Early viewing for supporters
・2 bottles of wine from participating wineries (selection entrusted to the organizing office)
【¥50,000 including tax】
・Name in the end credits, large size
・Early viewing for supporters
・4 bottles of wine from participating wineries (selection entrusted to the organizing office)
Japanese wine is stepping into the world.
Why not put your name on that moment?
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