“Shinise Festival 2025 Nihonbashi” has already been confirmed for Saturday, October 11, 2025.
This fourth edition will use the theme “Signature x Something Special” and is planned to be richer than ever, with hands-on experiences and opportunities to learn.
Here are the details.
About Shinise Festival 2025 Nihonbashi
Shinise Festival 2025 Nihonbashi is organized each year by Starmark Co., Ltd. (the Shinise Festival Executive Committee), operator of the e-commerce site Shinise Tsuhan.net, which sells products from long-established businesses throughout Japan. Held in connection with “Shinise Day” on October 20, the event gives visitors an opportunity to experience the traditional skills and culture of Japan’s historic businesses—heritage Japan can proudly share with the world.
This fourth edition will be held under the theme “Signature x Something Special,” with experiential programs and learning opportunities planned to make the event even more substantial.
Japanese Wine Too!
The popular annual “Shinise & Regional Marche” is also scheduled to return.
Tents will line the venue with specialties from long-established businesses and regional producers nationwide, including members of Toto Norenkai, an association of Tokyo businesses that have continued for at least three generations and more than 100 years.
A tasting corner will feature selected sake from breweries across Japan, while a Japanese craft-alcohol area will include wine, craft gin, beer, and other popular brands.
The “Shinise Summit,” a conference for learning from long-established businesses, is also planned.
It is a valuable opportunity to discover and experience Japan’s historic businesses.
Why not check it out?
Reference
Shinise Festival 2025 by agataJapan — Shinise & Regional Marche / Shinise Summit
Date: Saturday, October 11, 2025, 11:00–19:00 (planned)
Venue: Fukutoku no Mori and nearby Naka-dori, 2-5-10 Nihonbashi Muromachi, Chuo-ku, Tokyo
Retail, food service and exhibitions by long-established and regional businesses; traditional craft workshops; sake tasting from breweries around Japan; sales of original craft gin under the Prefectural Gin Project by agataJapan; stage performances and more
Participating companies and organizations: Toto Norenkai, Mannendo Honten, Kirishima Shuzo, Takizawa Shuzo, Toshimaya Honten, Yagi Shuzobu,
GLASSBACCA, Akiu Winery / Sendai Akiu Jozo Co., Ltd., Alembic Ono Distillery / Alembic Co., Ltd.,
MK Farm Kobushi Co., Ltd., Kameido Beer / JK Kobo LLC, Komasa Jyozo Co., Ltd., Nozawa Onsen Distillery, Noto Gin / NTG, Haneda Brewery / Haneda Bakushu Co., Ltd., Benizakura Distillery / Hokkaido Liberty Whisky Co., Ltd., and others. Information will continue to be updated.
Cooperation: Edo Tokyo Brand Association
Special event page: https://shinisetsuhan.net/collections/shinisefes2025