In recent years, wine has been gaining popularity through Furusato Nozei (hometown tax donation).
Satofull Co., Ltd., which operates the Furusato Nozei portal site "Satofull," has announced return gift trend information based on return gift data.
It details how people can enjoy regionally acclaimed wines through Furusato Nozei, ranging from rare hidden gems to Furusato Nozei-exclusive wines.
Here are some of the topics.
Number of Registered Wines Increases by More Than 3.3 Times
"Satofull" lists over 4,000 wine-related return gifts from across the country.
In October 2024, the number of registered return gifts in the "Wine" category reportedly increased by more than 3.3 times compared to the same month of the previous year. Among these, registrations of orange wine and rosé wine are increasing, with orange wine registrations in particular surging by more than 5.6 times from January to October compared to the same period of the previous year.
With an expanding selection of wines to choose from as return gifts, Furusato Nozei now allows donors to enjoy a diverse variety of wines.
2024 Popular Wine Return Gift Ranking
"Satofull" announced its 2024 Popular Wine Return Gift Ranking.
The top 3 are introduced below.
1st Place: Furano Wine and 2 Types of Furano Cheese Set
Donation Amount: 13,000 yen
https://www.satofull.jp/products/detail.php?product_id=1254491
2nd Place: Wine Presented by Sainte Neige Wine: Chardonnay and Koshu White Wine 2-Bottle Set
Donation Amount: 15,000 yen
https://www.satofull.jp/products/detail.php?product_id=1285313
3rd Place: Budo no Utage Red Wine 1800ml x 3 Bottles Isshobin Wine Yamanashi Specialty
Donation Amount: 14,000 yen
https://www.satofull.jp/products/detail.php?product_id=1047585
Incidentally, in the popular production region ranking based on the number of donations to return gifts in the "Wine" category from January to October 2024, Yamanashi Prefecture ranked first, mirroring the prefectural Japanese wine production volume ranking.
Furthermore, 2nd-place Hokkaido and 3rd-place Yamagata Prefecture are also active winemaking regions that rank in the top 5 for Japanese wine production volume, which is believed to be why they are also widely chosen in Furusato Nozei.
Why not choose wine for your Furusato Nozei donations this year as well?
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