Do House Inc. operates the product-sampling service "Tentame."
In collaboration with Kofu City, Yamanashi Prefecture, the company has launched a verification experiment on its product-sampling website Tentame to promote tourism and encourage Hometown Tax donations.
Here are the details.
Project Details
This is a collaborative project between Do House Inc. and Kofu City.
Starting April 13, promotion for "Sadoya Dry Sparkling Wine 720ml," one of Kofu City's Hometown Tax return gifts, is being conducted on Tentame.
The experiment is currently underway to see what kind of actions the promotion will lead to.
Project Flow
The flow of this project, which starts with the promotion of "Sadoya Dry Sparkling Wine 720ml," has been introduced.
(1) Promotion of "Sadoya Dry Sparkling Wine 720ml," one of Kofu City's Hometown Tax return gifts, on the Tentame website.
(2) Tentame users who become interested after viewing information about Kofu City and the product make a donation to Kofu City, Yamanashi Prefecture through Hometown Tax.
(3) Tentame users who made a donation earn points by answering a questionnaire regarding Kofu City and "Sadoya Dry Sparkling Wine 720ml."
(4) Measuring the effectiveness regarding the awareness of Kofu City and its return gifts, information dissemination, and Hometown Tax applications, in combination with the questionnaire.
A project utilizing Japanese wine truly characteristic of Yamanashi Prefecture.
Let us look forward to seeing what kind of results it brings.
Reference
Tentame