The "Okayama Hare-iro Campaign 2024" will take place from Sunday, September 1 to Saturday, November 30, 2024.
Wine tourism also appears to be included in the campaign.
Here are the details.
About "Okayama Hare-iro Campaign 2024"
"Okayama Hare-iro Campaign 2024" is an initiative organized by the Hare no Kuni Okayama Tourism Campaign Promotion Council.
The catchphrase is "Heart-brightening trip to Okayama."
It is a prefecture-wide tourism campaign aimed at developing and continuing the efforts and achievements sparked by the "Okayama Destination Campaign," and attracting further visitors to Okayama Prefecture through synergy with the "Forest Festival of the Arts Okayama."
Wine tourism included as well!
The "Okayama Hare-iro Campaign 2024" plans to hold programs related to art, food, enjoying Okayama at night, as well as history and culture.
Among them, food-related programs feature wine tourism where visitors can enjoy winery tours, grape harvesting experiences, tastings, and terroir seminars.
This initiative is drawing attention from Japanese wine fans as well.
Be sure to check it out.
Reference
"Okayama Hare-iro Campaign 2024"
1 Campaign Period: Sunday, September 1, 2024 – Saturday, November 30, 2024
2 Organizer: Hare no Kuni Okayama Tourism Campaign Promotion Council
(43 organizations including the prefecture, tourism-related groups, and businesses)
3 Catchphrase: "Heart-brightening trip to Okayama"