Crossmedia Publishing released the book “Why Do Executives Get Hooked on Wine?” on June 26, 2026.
It is a business book centered on wine and likely to attract attention from wine enthusiasts.
About “Why Do Executives Get Hooked on Wine?”
“Why Do Executives Get Hooked on Wine?” was written by Yuko Konno, who spent 17 years on the front lines of the wine business and is now based in Silicon Valley.
Drawing on her experiences sharing wine with executives around the world, the book examines their ways of thinking and their aesthetics.
Contents
The book is structured as follows.
Chapter 1: The Rating of Intelligence — Why Can Opening a ¥1 Million Bottle Still Push People Away?
Chapter 2: What Is an Executive? — Letting Go of Borrowed Answers
Chapter 3: Wine Is a Game of Inference — Reading the World with a Limited Hand
Chapter 4: The Inconvenient Truth About Wine — Dismantling the Illusions of Wine
Chapter 5: The Executive Aesthetic
Chapter 6: Global Standards of “Maturity” and “Consideration”
Chapter 7: The Art of Choosing Wine
Chapter 8: The Executive Body
Final Chapter: Why Do Successful People Want Wineries?
The book is especially recommended for readers such as:
・People interested in wine but anxious because they lack knowledge
・Business professionals who want to enter global social settings with confidence
・People who want others to think “I’d like to meet them again” after business meals or entertaining
・People who feel overly influenced by others’ evaluations or supposed correct answers
・Leaders who want to refine their own standards of judgment and values
Through wine, the book asks deeply what it means to “live as an executive.”
Consider picking it up.
Reference
Author: Yuko Konno
Price: ¥1,870 (base price ¥1,700 + tax)
Format: 46-size / 288 pages / one-color printing
ISBN: 978-4-295-41223-6
Publisher: Crossmedia Publishing Co., Ltd. (Crossmedia Group Co., Ltd.)
Release date: June 26, 2026
Related URLs
https://cm-publishing.co.jp/books/9784295412236/
Amazon https://www.amazon.co.jp/dp/4295412236/
Rakuten Books https://books.rakuten.co.jp/rb/18625958/