The “Special Yamagata Products Fair” is currently being held in front of the stained-glass display on the 2nd floor of JR Sendai Station.
The fair runs through July 24 and includes products from Higashine Fruit Wine LLC.
Here are the details.
About the “Special Yamagata Products Fair”
The “Special Yamagata Products Fair” is a promotional booth organized by JR East Tohoku General Services Co., Ltd. to showcase the appeal of Yamagata.
A wide variety of regional specialties is available, including premium roast beef made from Yamagata beef and Zao beef, fruit wines and carefully selected tea leaves.
Higashine Fruit Wine products too!
The venue features products from Shikisai Co., Ltd. under “Gifts of Fruit,” TAKAHASHI BEEF FARM under “Premium Meat,” and Kenland Linen Knit Studio under “Wear the Cool,” among others.
Under the theme “Fruit Wines,” the following products from Higashine Fruit Wine LLC are also available:
★ Sato Nishiki Wine / Benisayaka Wine (500 ml, 4,400 yen each): Luxuriously made with Yamagata cherries.
★ La France Wine (500 ml, 2,200 yen): Rich aroma and elegant sweetness.
★ Shine Muscat Wine (500 ml, 3,300 yen): Refreshing and perfect for summer.
If you live nearby or are traveling through the area, why not stop by?
Reference
1. Overview
Dates
Friday, July 18 to Thursday, July 24, 2025 (7 days)
Hours
Friday, July 18 to Wednesday, July 23: 10:00 a.m.–8:00 p.m.
Thursday, July 24: 10:00 a.m.–7:00 p.m.
Location
JR Sendai Station 2F, in front of the stained-glass display

