NEWS17 MAY 2024

Yamagata Wine Featured! First-Ever VTuber Regional Support Project Launched on JRE MALL!

For the first time on JRE MALL, a regional support project by VTubers is being held.

Timed to coincide with the Yamagata Prefecture Spring Tourism Campaign starting on May 20, the project will also feature wines produced in Yamagata Prefecture.

Here are the details.

About the Event

The project being held this time is the "JRE MALL × my dear.nest VTuber Regional Support Project: Yamagata Edition."

VTubers affiliated with the VTuber network "my dear.nest" will introduce local products from Yamagata on JRE MALL over a two-week period.

By having the VTubers experience and showcase the characteristics of the local products themselves, the project creates an opportunity for viewers to gain a more concrete impression, discover the appeal of the specialties, and enjoy a genuine purchasing experience.

Furthermore, as a limited-time campaign bonus, products will also be sold bundled with novelty items from each VTuber.

Yamagata Wines Also Featured!

Among the local specialties introduced by the VTubers is the Asahimachi Wine Rosé & White Set.

In addition, numerous attractive products from Yamagata Prefecture are scheduled to be introduced, such as Sora no Mukou, a 2-type set of Oki Japanese Black Wagyu Hamburg Steaks (demi-glace & Japanese-style), and a 10-pack set of Yamagata Dadacha-mame Steamed Glutinous Rice (Okowa).

The sales period runs from Monday, May 20 to Wednesday, May 29.

If you are a VTuber fan, be sure to check it out.

Reference

Event Overview

■ Sales Period

Monday, May 20, 2024 to Wednesday, May 29, 2024

*Live streams and streaming schedules can be viewed on each VTuber's channel page.

■ Sales Shop

JRE MALL "Otoriyose Kippu"

■ Details

(1) Sales of Yamagata local products bundled with VTuber novelty goods on JRE MALL

(2) Live stream food reviews of Yamagata specialties by VTubers during the campaign period