Shonai Kanko Bussankan, a souvenir specialty store operated by Shoko Corporation, has begun accepting advance reservations for mail-order sales of top-quality cherries, with shipments scheduled from mid-June to early July 2023.
Additionally, all-you-can-eat cherry tours offered by the travel agency Shoko Travel are currently accepting reservations.
Furthermore, to commemorate these offerings, a survey campaign for developing new gift sets is being held across various social media platforms.
It is reported that participants may even win wine from Yamagata.
Here are the details.
About Yamagata Cherry Mail Orders and Tour Reservations
Yamagata Prefecture, home to Shonai Kanko Bussankan, is Japan's top cherry-producing region.
Advance mail-order reservations for cherries from Yamagata, the fruit kingdom, have successfully launched again this year.
In addition, reservations are currently open for all-you-can-eat cherry tours for those who want to enjoy them locally.
The tours reportedly combine all-you-can-eat cherry picking with visits to popular spots in Yamagata.
Win Yamagata Wine? Social Media Survey Campaign!
To celebrate successfully delivering cherries again this year, Shoko Corporation is developing new "Cherries x Yamagata Specialties" gift sets.
Souvenir professionals at Shonai Kanko Bussankan carefully selected four items from about 2,700 products that can be enjoyed alongside cherries.
A. For dinner with cherries: "Shonai Pride Meat Set"
B. Selected wine that pairs with cherries: "Delicious Wine Together Set"
C. Popular Shonai pickles: "Early Summer Pickles Set"
D. Enjoy cherries even more: "Cherry Party Set"
Option B, the "Delicious Wine Together Set" featuring wine selected to pair with cherries, amazingly includes "Gassan Wine Soleil Levant Rosato Frizzante."
It is a lightly sparkling rosé wine featuring refreshing acidity and umami, whose color as well as flavor are said to be a perfect match for cherries.
In this campaign, a survey will be conducted on Shonai Kanko Bussankan's social media accounts, and gift sets combining the top two voted specialty items with in-season cherries will actually go on sale starting Friday, June 16.
Furthermore, a total of two winners chosen by lottery from those who follow Shonai Kanko Bussankan's account and post a tweet (for Twitter) or comment (for Instagram) with the hashtag of their desired set product will receive the newly commercialized gift set.
The voting period runs until Wednesday, May 31.
Be sure to check it out.
Reference
＜Campaign Overview＞
"Your Vote Decides Commercialization! New Cherry Gift Set Campaign"
Campaign Period: Until Wednesday, May 31, 23:59
a. Survey for Commercializing New Cherry Gift Sets
The Yamagata specialties to be sold as sets with in-season cherries will be determined by everyone's survey votes. New gift sets combining the top two products from the survey results with cherries will be officially put on sale starting Friday, June 16.
・How to Participate
Twitter: Answer the survey on Shonai Kanko Bussankan's campaign post
Instagram: Answer the survey on Shonai Kanko Bussankan's campaign post
b. Commercialized New Set Products Given to 2 Lucky Applicants via Lottery
Furthermore, among those who follow the Shonai Kanko Bussankan account and tweet or comment with the hashtag of their desired set product, a total of two winners selected by lottery will receive the new gift set actually sold based on the results of survey campaign ①.
・How to Participate
Twitter: Follow Shonai Kanko Bussankan's account & tweet with the hashtag of your desired set product
Instagram: Follow Shonai Kanko Bussankan's account & comment with the hashtag of your desired set product
・Prizes
The newly commercialized gift sets of the top two products will be given away via lottery to one person each! (Total of 2 winners, shipping scheduled around late June)
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＜Shonai Kanko Bussankan Social Media Account URLs＞
Twitter: https://twitter.com/Shonai_KB
Instagram: https://www.instagram.com/shonai_kanko_bussankan
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