Convenience store wines have continued to evolve in recent years.
A campaign has finally launched at FamilyMart where you can enjoy a food pairing experience.
It has finally entered the next stage, beyond simply "high-quality wine can be purchased at convenience stores."
Here are the details.
About the Campaign
From Tuesday, April 30 to Monday, May 13, 2024, a campaign is being held at approximately 16,300 FamilyMart stores nationwide offering 200 yen off the total price when purchasing eligible wines and snacks as a set.
This campaign is part of "Fun Savings," one of the five keywords that FamilyMart Co., Ltd. continues to work on, serving as an initiative to enjoy wine even more deliciously through sommelier-recommended pairings.
Proposed by Wine Sommelier Koichi Tanabe!
Wine sommelier Koichi Tanabe devised these pairings so that people can enjoy FamilyMart's wines even more casually.
Food pairings with Famimaru snacks have been proposed, all of which can be easily tried.
■ Campaign Eligible Combinations
・Despagne Red × Famimaru Bite-Sized Chocolate Chip Cookies
・Despagne White × Famimaru Natural Flavor Setouchi Lemon Peel
・Famimaru Fioritura Lambrusco × Famimaru Western Liquor-Scented Gâteau Raisin
・Famimaru Californe Chardonnay × Famimaru Rich & Savory Potato Umami Salt Flavor
While there are no Japanese wines included, this could offer great tips for wine and snack food pairings.
Why not stop by your nearby FamilyMart and try the experience for yourself?