Comfort Hotel Ise was rebranded as Comfort Hotel ERA Ise on January 30, 2025.
Guests will also be able to enjoy Ise wine and other local alcoholic beverages that change with the seasons.
Here are the details.
About the Rebrand
Greens Co., Ltd. rebranded Comfort Hotel Ise as Comfort Hotel ERA Ise on Thursday, January 30, 2025, making it the third property under Comfort Hotel’s spin-off brand Comfort Hotel ERA.
Under the key phrase “Be active in your own way,” Comfort Hotel ERA is designed as a travel base for making 120% of limited travel time and is suited not only to business but also to leisure stays.
The hotel offers comfortable guest rooms and extensive facilities designed for multiple guests, enriching stays for sightseeing and relaxation. Its in-house Comfort Library Cafe, which hotel guests may use freely, also offers time-based services featuring local specialties such as Itoin Senbei crackers and local alcoholic beverages, providing experiences that let guests fully enjoy the region’s appeal.
Packed with Local Flavor
At Comfort Hotel ERA Ise, the breakfast buffet follows the concept “Cheerful Morning” and offers more than 30 menu items designed to energize guests from within.
Alongside locally sourced items such as Ise tea pudding and an Ise tea green smoothie, regional dishes including Ise udon and mehari-zushi are offered on a rotating basis.
The alcoholic beverages scheduled to change with the seasons include the following.
¥500 / 100ml
・ZAKU ISE-SHIMA Junmai Ginjo
・Shiki (Mellow)
・Ise Wine Rosé (Miyabi)
・KAWABU Citron Yuzu
・Ise Kadoya Beer Pale Ale / Hime White
Ise wine is one item worth watching in the future.
When visiting Ise, consider staying at Comfort Hotel ERA Ise.
Reference
About the Comfort Hotel ERA Brand
Comfort Hotel ERA was created as a spin-off of the nationwide Comfort Hotel brand to meet the needs of guests who want to enjoy not only business trips but also personal travel more fully. Under the key phrase “Be active in your own way,” it provides a convenient travel base where guests can make 120% of their limited travel time in a way that suits them. The brand name ERA, meaning an “era” or “age,” is formed from the initials of Excite, Refresh, and Active. It proposes a new-era hotel stay that delivers the excitement of travel, the refreshment of a comfortable hotel stay, and energy for returning to an active life the next day. URL: https://www.choice-hotels.jp/era/
Comfort Hotel ERA Ise
Address: 1-3-26 Fukiage, Ise, Mie 516-0073
Access: About a 3-minute walk from Iseshi Station on JR and Kintetsu lines