Broadedge Warelink Inc., operator of “wine@,” has launched “16-Type Wine Diagnosis by wine@GIFT.”
Using a personality assessment, the service offers a new style of wine gift designed to make both the giver and recipient smile.
Here are the details.
About “16-Type Wine Diagnosis by wine@GIFT”
“16-Type Wine Diagnosis by wine@GIFT” is a new service that draws on the know-how of wine@, a personalized wine-diagnosis service that helps users discover wines suited to their preferences.
In addition to recommending a wine based on the results of a personality assessment, unique characters explain ways to enjoy wine, creating a service packed with entertainment value.
Through the assessment, users may discover an unexpected side of friends or family members that they would not normally see, while enjoying an experience designed to make wine feel more fun and approachable.
Three Key Features
The three main features of “16-Type Wine Diagnosis by wine@GIFT” are summarized below.
1. An original assessment inspired by popular personality tests, featuring distinctive “tipsy characters”
2. Every wine selected is carefully chosen by sommeliers
3. Digital gift cards can be sent via eGIFT
As you answer questions while thinking about yourself or the person receiving the gift, one of 16 individual “tipsy characters” appears in the results.
The character humorously explains personality traits and how that person might behave at a wine gathering.
・You are new to wine but want to give a gift with a fun talking point
・You want to add a small surprise to a gift for a visit or occasion
・You want to enjoy a wine with a story as a reward for yourself
The service is designed for people like these. If you are interested, check the reference below.
Reference