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Litter Cleanup Mosaic Art Label Wine "Keiou Kairai Koshu"! Released Exclusively in Yamanashi!

The Yamanashi-exclusive wine "Keiou Kairai Koshu," jointly developed by the Landlocked Yamanashi Marine Litter ZERO Project Executive Committee and Tomi No Oka Winery, has been released.

It is available for purchase at retail shops and restaurants within Yamanashi Prefecture.

Let us introduce what kind of wine it is.

About "Keiou Kairai Koshu"

"Keiou Kairai Koshu" is a Yamanashi-exclusive wine jointly developed by the Landlocked Yamanashi Marine Litter ZERO Project Executive Committee and Tomi No Oka Winery.

It was jointly developed as part of "The Nippon Foundation Umi-to-Nippon Project: CHANGE FOR THE BLUE," a marine litter countermeasure project promoted by The Nippon Foundation.

This time, only Koshu grapes harvested in scenic Yamanashi are used.

It is a wine featuring a harmonious blend of aromas reminiscent of Japanese citrus and a rich, rounded flavor evoking ripe peaches.

The Thought Behind the Label

In recent years, the marine litter issue has become increasingly serious.

Approximately 70 to 80 percent of marine litter is generated in urban areas, and it is said that, for example, when it rains, litter on the streets flows into rivers and waterways and eventually reaches the ocean.

Therefore, the Landlocked Yamanashi Marine Litter ZERO Project Executive Committee carried out litter cleanups even within the "landlocked prefecture" of Yamanashi, and ran a campaign soliciting photos from participants.

This time, those photos were compiled into mosaic art and applied to the label design of the Koshu wine "Keiou Kairai Koshu" with the message, "What we can do now for the ocean of the future."

Try Getting "Keiou Kairai Koshu"

"Keiou Kairai Koshu" is a precious limited-edition wine that can only be obtained within Yamanashi Prefecture.

Be sure to check it out when you visit Yamanashi Prefecture.

Reference Jointly Developed Wine Overview
・Jointly developed wine name: Keiou Kairai Koshu
・Volume: 500ml
・Release date: Tuesday, April 12, 2022
・Price: 1,800 yen (excluding tax) *Catalog price
・Manufacturer: Suntory Wine International Limited 2-3-3 Daiba, Minato-ku, Tokyo
・Sales outlets: Retailers mainly in Yamanashi Prefecture (retail stores, restaurants) <Organization Overview>
Organization name: Landlocked Yamanashi Marine Litter ZERO Project Executive Committee
Headquarters location: 2-6-10 Kitaguchi, Kofu City, Yamanashi Prefecture
Phone number: 055-231-3249
Established: March 12, 2019
URL: https://www.ybs.jp/umigomi0/
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