IMADEYA Co., Ltd., which operates the liquor select shop "IMADEYA," has decided to postpone the sales of some Beaujolais Nouveau products ahead of the release date on November 17, against the backdrop of rising Beaujolais Nouveau prices caused by the weak yen and transportation factors.
As an alternative, they will release a limited-edition set combining Beaujolais Nouveau and Yamanashi Nouveau.
Here are the details.
About the Postponement of Beaujolais Nouveau Sales
According to "IMADEYA," this year's Beaujolais Nouveau has turned out to be high-quality nouveau that offers a deep color and robust fruitiness, along with the characteristic vibrancy of new wine.
However, due to the recent depreciation of the yen as well as increased air freight costs, major producers have raised their reference prices to 2.2 times compared to last year, showing an across-the-board trend of price increases among various producers.
To avoid price increases, the company decided to transport their original nouveau blend, "Domaine Chatelus Cuvée AZUSA," by sea freight instead of air freight.
As a result, the release timing has been pushed back by one month to mid-December.
About the Set with Japanese Wine
"IMADEYA" has focused on Japanese wine for 25 years and has worked alongside producers to promote it.
Sales of Japanese wine at the company have also reached 135% to 157% in recent years compared to 2015, making it what they consider the most watched category in the alcoholic beverage industry today.
Furthermore, with imported wines soaring due to the weak yen, Japanese wine is expected to grow even further in the future.
Therefore, for this year's release season, they urgently decided to offer an online-exclusive set at a reasonable price, combining "Yamanashi Nouveau," which was released ahead on November 3, with Beaujolais Nouveau.
Enjoying Yamanashi and Beaujolais Nouveau!
Here are the details of the "Beaujolais Nouveau x Yamanashi Nouveau 2022 Limited Comparison Tasting Set."
・Père Guillot Beaujolais Nouveau 2022 750ml
Domaine Père Guillot is a top producer in Morgon, a premier cru area said to produce solid, well-structured wines
among the 10 Cru Beaujolais villages in the Beaujolais region.
A Beaujolais Nouveau with powerful, rich fruitiness.
・Chateau Sakaori Koshu Nigori Shinshu (White Wine) 2022 720ml
Made with Koshu grapes that have high sweetness and low bitterness, freshly fermented wine is bottled directly without filtration.
It is characterized by a soft, gentle sweetness reminiscent of apple and banana, along with vibrant freshness.
Price: 5,500 yen (tax included)
Why not take this opportunity to compare and enjoy both Yamanashi and Beaujolais Nouveau?
Reference
"Beaujolais Nouveau x Yamanashi Nouveau 2022 Limited Comparison Tasting Set"
https://www.imaday.jp/c/sake-set/sake-set-02/sake-set-02-02/gd19086